Object

Group publication title:

Token

Abstract:

Storytelling is at the core of museum activities (Bedford 2001), but little attention has been paid to its role in museum communication (MC) from a discourse-analytical perspective. This paper aims to show how narrative has developed as part of MC since the 1970s, appearing in a wide array of museum texts, from press releases to digital genres. Typically, museum storytelling goes hand in hand with evaluative language, lexical markers of affect and forms of non-standard language (emoji). The methodological toolkit for the study is qualitative in focus and draws on frameworks developed for the analysis of museum discourse (Ravelli 2007). The dataset consists of a corpus of museum press releases, dating from 1950 to 2016, and a sample of digital museum texts, dating from 2015 to 2021. The study confirms that MC represents an interesting field for discourse studies, providing a repertoire of innovative practices not only in terms of storytelling techniques, but communication strategies in general.

Place of publishing:

Kielce

Physical description:

s.251-275

ISSN:

2299-5900

Publisher:

Jan Kochanowski University Press

Date issued:

2023

Identifier:

doi:10.25951/11266

Language:

angielski

Is part of:

vol. 16

Type:

tekst

Format:

application/pdf